JACK LAZAR

WORK

first dibs
seed
mccormick
never a joiner
van eyck type
secret animal
 Redesign concepts for the antique resale website, First Dibs. In order to redesign the First Dibs logo, I produced type by heavily modifying archival sketches of the typeface “Old Road Sign”, which was used between the 1930s and 1950s on British road signs.

Included in the slides below are images of merchandise tags, ad campaign posters, an edition of the First Dibs logo for their large jewelry division, type design for the First Dibs slogan (“The most beautiful things on earth”), and thank-you cards to be included with each purchase.