McCormick Chili Powder Redesign!

WORK

first dibs
seed
mccormick
never a joiner
van eyck type
secret animal

These redesign concepts for McCormick Chili Powder were created as part of the MICA Graphic Design Masters thesis project. In this project, I redesigned the McCormick Chili Powder packaging several times in several different styles in order to explore the effect of different visual signals on the viewer/consumer. Viewers at the exhibition were made to answer questions regarding their assumptions about the products based on the stylistic choices made in each redesign.

2. Redesign for Health Food Store

3. Redesign for Standard Grocery Store

4. Redesign for High-End Grocery Store

5. Redesign for Renaissance Fair

6. Space Themed Redesign